Privacy Policy

Effective date: October 20, 2026 · Applies to hometownreply.com and the Hometown Reply text messaging service

TEMPLATE - REVIEW BEFORE USE. NOT LEGAL ADVICE. This page is a starting-point template written to cover common carrier / A2P 10DLC expectations. Have a qualified attorney review and adapt it to your actual business, data practices and state law before publishing. Replace every [BRACKETED] placeholder.

This policy explains what information Hometown Reply ("Hometown Reply", "we", "us") collects, how we use it, and the choices you have. It covers (a) visitors to hometownreply.com, (b) businesses that sign up for our service ("Clients"), and (c) people who exchange text messages with a Client's business number through our service ("End Users").

1. Information we collect

From website visitors and prospective Clients

Contact form: name, business name, email address, phone number, trade, your message, and whether you agreed to receive text messages.
Basic technical data: our hosting provider may log standard request data (IP address, browser type, pages requested, date/time) for security and reliability. This site sets no advertising or tracking cookies. [Update this if you add analytics.]

From End Users who call or text a Client's number

Your mobile phone number, and the time of any missed call.
The content of text messages you send and receive, such as the service you need, your service address or ZIP code, how urgent it is, appointment confirmations, and replies to review requests.
Appointment details the Client enters, such as your name, date and time, and service type.
Opt-out and consent records: when and how you opted in or out (for example, replying STOP).

From Clients

Business contact details, business hours, review links, billing contact details, and the information needed for carrier (A2P 10DLC) brand and campaign registration, such as legal business name, EIN, business address and website.

2. How we use information

To provide the service: sending the text-back, qualifying, appointment-reminder, "on my way" and review-request messages you requested or that relate to a service you asked a Client for, and alerting the Client about your request.
To respond to inquiries and schedule demos.
To honor opt-outs, keep consent records, and meet carrier, legal and regulatory requirements.
To secure, maintain and improve the service, including troubleshooting delivery.

We do not sell personal information, and we do not use End User information for our own marketing.

3. SMS / text messaging

Program: Hometown Reply sends text messages on behalf of local service businesses (our Clients). Messages may include replies to missed calls, questions about your service request, appointment confirmations and reminders, arrival notices and review requests. Our own business may also text people who request a demo and check the SMS consent box on our contact form.

Consent: You get these texts because you called or texted the business, booked a service, or opted in on a form. Consent to receive texts is not a condition of any purchase.

Frequency: Message frequency varies with your interaction with the business.

Msg & data rates may apply.

Reply STOP to opt out, HELP for help. You can also reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT at any time. You'll get one confirmation text and no further texts from that number. Reply START to resubscribe. For help, reply HELP or contact hello@hometownreply.com / (470) 354-6032.

No sharing of mobile information: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except the service providers described below that are required to deliver the messages.

Carriers are not liable for delayed or undelivered messages.

We share personal information only as follows:

With the Client business you contacted. For example, your lead details are sent to that business so it can serve you.
With service providers that help us run the service, such as our SMS/voice provider (for example Twilio), hosting and email providers. They may use the information only to provide services to us.
For legal reasons: to comply with law or valid legal process, to protect rights and safety, or in connection with a merger or sale of the business, subject to this policy.

As stated above, we never share mobile numbers or SMS opt-in data with third parties for their marketing purposes.

5. Retention and security

We keep message logs and lead records only as long as needed to provide the service to the Client and meet legal and carrier requirements, generally [RETENTION PERIOD, e.g. 24 months]. Opt-out records are kept as long as needed to honor them. We use reasonable administrative and technical safeguards, such as encrypted connections and access limited to authorized personnel. No system is perfectly secure.

6. Your choices

Reply STOP to any message to stop texts from that number.
Email hello@hometownreply.com to ask to access, correct or delete your information. If your information belongs to a Client, we may refer your request to that business.

7. Children

The service is meant for adults arranging home or business services. It is not directed to children under 13, and we do not knowingly collect their information.

8. Changes

We may update this policy. We'll change the effective date above and, for material changes, notify Clients.

9. Contact

Hometown Reply
Gainesville, Georgia, Georgia, USA
Email: hello@hometownreply.com · Phone: (470) 354-6032